I’ve been considering these days about hair salon advertising and marketing. Not that I am a giant advertising and marketing individual. I am not, but I do have an curiosity, particularly on the subject of issues of the hair. What number of instances have I heard the query, “Have you learnt of an excellent place to get your hair carried out?” I’ve requested the query quite a few instances myself. How do you go about discovering a spot you want, that may do your hair the way in which YOU like, with out you having to inform them what to do each step of the way in which? In any case, I am not a hairdresser. I’ve little expertise on this enterprise, aside from the occasional bang trim: or the few instances I whacked off the hair on my Barbie dolls.
Proper up entrance let me simply say that discovering a GOOD hair salon requires somewhat luck. Standard advertising and marketing would not come into play, in my view. Comfort is oftentimes the deciding issue when selecting the place to have your hair carried out. Not essentially a great way to decide on, however a manner, nonetheless, and I ought to know as I have been there a time or two myself. Comfort, nonetheless, does have a component to play relying on the providers you want, i.e. perms, coloring or straightening; and the way typically you want these providers. I am simply saying…
The query nonetheless stays…how do you discover a good hair salon? There appears to be one on each nook, very similar to McDonald’s or Starbucks. However in contrast to these effective establishments of tasty-goodness, there isn’t a system in place to make sure the identical service each time you go to. Thus the subject of dialog…hair salon advertising and marketing.
The phone book of your native cellphone e book looks like a logical place to look. There are adverts, areas and cellphone numbers all listed in a useful method. And I’ve used this methodology extra instances than I care to confess. One time stands proud in my reminiscence. It was a number of years again and I had younger youngsters on the time. I used to be in determined want of a hair minimize. Life was less complicated then, earlier than I waged the battle on growing old – grey hair being public enemy primary. I pulled out the cellphone e book, discovered a number of handy areas, made a few cellphone calls and went with…. the hair salon I might get an appointment with the quickest. The lady who did my hair, and if I recall accurately, she was the proprietor of the hair salon, after finishing the hair minimize, palms me a mirror, spins the chair round and loudly proclaims for all to listen to, “Oh, you look so significantly better”. I regarded THAT unhealthy? In fact I did not return. When the time got here round for an additional hair minimize, I pulled out these phone book and buckled up for an additional random hair-salon-choosing trip.
I fondly keep in mind my favourite hair dresser, as I am considering hair salon advertising and marketing and the right way to simplify the method. Her identify was Diane. Nonetheless is so far as I do know. She was an excellent buddy of mine on the time. She was, and I say this with nice honor and respect, a hair design artist; the one individual as much as that time that I might go to, have my hair carried out, and never must rush dwelling and instantly restyle my hair earlier than any person I knew noticed me. She was THAT good. The one drawback I had was the truth that I did not like going to the salon the place she labored. It was a complete dump! As luck would have it, nonetheless, the proprietor bought the salon to my buddy, Diane, and he or she made some adjustments. She made it hip, she made it present, she made it related…she made it her personal. (I been watching American Idol far too lengthy). I used to be good there, although, I felt snug there 풀싸롱.
A brand new drawback quickly arose, nonetheless. She was SO good at what she did that you just needed to make an appointment six weeks prematurely! God forbid you got here down with the flu the day earlier than your subsequent appointment since you have been flat out of hair luck till you could possibly get one other appointment…in six weeks! We quickly mentioned goodbye to our love/hair relationship and it was as soon as once more again to the phone book. I do know, proper?
Hair salon advertising and marketing…a topic price pondering. My luck wasn’t altering and I wanted a brand new system, ideally earlier than the subsequent hair minimize got here due. To not point out the truth that throughout this time the grey hairs beginning rearing their ugly heads. No pun supposed, if that’s certainly a pun.
As soon as once more, my good buddy Girl Luck was on my aspect. I discovered a gem of a hair dresser. No phone book, no hype, no business advertising and marketing. I requested a buddy the place she went to have her hair carried out. She instructed me. Easy as that. Do not suppose I hadn’t tried this earlier than, I had, however this time…THIS time I hit the mom lode. I walked into the salon, sat within the chair and heard these phrases I as soon as dreaded as a lot as a highschool math check that I hadn’t studied for… “What are we doing at present?” These phrases not triggered concern and trembling or my coronary heart to beat wildly out of my chest; no sweat dripping down my again as a result of I do not know the proper reply. No, this time I knew I might reply with a confidence, I might reply with an assurance I by no means had earlier than… I might boldly proclaim: “What ever you need, it is solely hair.”
When Stephanie finishes with the product she has simply created, she is going to hand me that mirror, spin the chair round and ask me what I believe. I’ll smile a say “Very good. I prefer it”, as a result of I can be sporting a cute, fashionable, appropriate coiffure that may take me by means of the remainder of the day with out having to do a factor to it.
Hair salon advertising and marketing is an artwork kind. It’s a science. Hair salon advertising and marketing at its greatest is phrase of mouth advertising and marketing and I can now shred these phone book and relaxation in hair salon peace.